Marketing for Allied Health

We believe a website that CONVERTS is YOUR primary Marketing asset.

Any social media post, every tactic YOU execute should at least result in a visit to YOUR website.

So YOUR website needs to CONVERT.

WHAT DOES "CONVERT" MEAN?

It depends on YOUR business and strategy.

It could be to subscribe to a direct marketing program.

It could be to buy YOUR Product immediately.

It could be to make contact with YOU for an initial call.

There must be a deliberate action that YOU want the visitor to take.

Essentially YOU are converting unknown visitors to known prospects for YOU to build a relationship with at a minimum, or ideally make an immediate sale.

The more YOU understand YOUR target audience the more likely it is that YOU will have a website that converts.

Read more about TARGET MARKET.

WHAT IF YOUR WEBSITE DOESN'T CONVERT?

Then we are back to the old problem of big business marketing copied by small business.

Don't buy into the thinking that attractive, non-specific imagery and fancy functionality makes a good website. YOU need to speak clearly to YOUR target market directly in a language they understand.

If YOU don't YOU are probably wasting time, money, energy and testing YOUR sanity.

Having spent time and effort and the good fortune for a visitor to come to YOUR website, it's a lost opportunity.

The good news is that we have developed a FORMULA to creating a website that converts.

The formula includes X criteria and this Program is to assess YOUR current website against these criteria, provide a score and make recommendations.

Some of these recommendations are very easy to fix. Some are more difficult.

The important thing to remember is this -

"IF YOU CONFUSE THEM, YOU LOSE THEM".

For the fee below we will review then discuss YOUR website from a MARKETING PERSPECTIVE.

We will assess it using our criteria that we have developed.

We will then review YOUR website and our assessment together on a call.

The outcome is a series of recommendations that are mostly non-technical.

Some will be quick and simple to implement, others will require more time and investment.

Any changes YOU adopt are implemented by YOU and YOUR current web designer.

||BUY NOW for AUD$199.00* per web site
||DOWNLOAD "THE GUIDE TO WRITING (NOT CREATING) GREAT MARKETING WEB SITES" for FREE

 *Prices include Australian GST (if applicable)

ONE MORE THING -

When we deliver the promised website review and if YOU are completely happy, we will ask YOU to provide us with an email or recorded message about YOUR experience and our Products. READ WHY we ask for this.

COMMON QUESTIONS

1 DOESN'T MY WEB DESIGNER DO THIS?

It's unlikely.

Web designers are mostly concerned with visual and functional elements of the website.

The content, message and strategy behind it are YOUR responsibility.

TIP: In our experience many web designers are concerned with design and function to the detriment of the website. YOUR website is a communication tool not a piece of art.

2 IF MY BUSINESS HASN'T LAUNCHED CAN YOU ASSIST?

Absolutely. It's always better to prevent mistakes from happening in the first place.

This Program is for the review of an existing website, however we can adapt to a website design depending on what stage YOU are at.

We can also assist as a paid consulting activity.

Request a FREE no-obligation CLARITY CALL to discuss.

Also review the resources below in the LINKS section.

LINKS