One the common questions I get is "Why allied health? Why physiotherapy?".
Most people assume that I have a background in Physiotherapy. Actually I don't. My career has been in technology.
The answer to this WHY is two fold.
Firstly if I am to share my Marketing SUPER SKILLS, which industry do I feel passionate about?
Which industry do I want to help grow and to have better outcomes?
Which industry do I believe that if it was to grow, would make the world a better place?
The answer is Allied Health.
For my family and I, Allied Health is the first place we go.
So Why Physiotherapy?
To answer the second question -
One of the key concepts we teach you is that of niching YOUR target market. In fact niching very narrow and very deep. I call the concept "Master Niche".
I applied the principles we teach without any bias and Physiotherapy won.
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