We talk about TEAM a lot.

It's a critical part of implementing YOUR marketing plan and for YOUR broader business.

We believe that Marketing should be a core part of YOUR business and shouldn't be outsourced.

IT'S TOO IMPORTANT.

As a result nearly all our Programs are DWY (Done With YOU).

However this still requires time and effort on YOUR part and YOU may not have a dedicated marketing team or even a single marketing person if YOU are a small business.

YOU may also not be interested in doing the marketing YOURSELF.

That's OK.

With our support YOU can build a strong Marketing capability within YOUR organisation, however it is going to require support through a TEAM.

Remember that successful marketing is NOT based on random acts, it's based on a series of repeated actions that are part of a well thought out strategy, specific for YOUR business.

This strategy is created using the ONE PAGE MARKETING PLAN and the MARKETING PLAN CANVAS.

Which is what our Programs and Products are based on.

HOW WE ASSIST

The good news is that YOU don't need to hire a whole bunch of new staff.

YOU can gradually build YOUR TEAM in a variety of ways and even start with a few hours per week to perform even a single regular marketing activity.

There are several ways we can assist with YOUR TEAM.

1.	We have a number of LEARNING PRODUCTS including workshops and TRAINING COURSES including in-house customised courses
2.	YOUR staff can be part of one of our MARKETING PROGRAMS

3.	We have an INTERN PROGRAM where we provide final year Marketing students that have also been trained in our methodologies and the ONE PAGE MARKETING PLAN
4.	We can assist with the hiring of TEAM members including position descriptions, interviewing, training and on-boarding

In all of the above we support YOU in building YOUR own team (DWY).

COMMON QUESTIONS

1 ARE YOU A MARKETING AGENCY?

We are NOT a Marketing agency or outsourcer (Do For YOU).

In fact we don't recommend using an external agency in most situations, with the exception of hiring external agencies for very specific expertise such as social media tactics.

We believe YOU should always own the overall marketing strategy and understand the thinking behind it.

2 WHEN TO HIRE?

In general as soon as possible after some review and assessment.

When YOU are beginning a new Marketing Program, we suggest that YOU hire when commencing a new Program so the new staff can be part of the process.

These are some of the reasons that TEAM is early in our MARKETING PLAN ROADMAP.

TIPS

1 HIRE SLOW, FIRE FAST.

One of best pieces of advice when it comes to TEAM building is hire slow, fire fast.

In my observation organisations keep the wrong people around way too long.

Author James C. Collins talks about "getting the wrong people off the bus and the right people on the bus".

2 HIRE FOR CHARACTER, NOT SKILLS.

Another great piece of advice is hire for character, not skills.

Skills can be taught, character really can't be changed.

The strategy at Microsoft was to "hire for the company, not the role".