Marketing for Allied Health

Ideally YOUR new business started after careful consideration and research of YOUR TARGET MARKET and YOU crafted a product or offering that really spoke that audience.

By the way our CLARITY PROGRAM FOR NEW VENTURES & STARTUPS does just that.

In reality most new businesses don't start that way.

There is an idea, a passion, a product or service.

YOU start small, gain some customers, some income, positive feedback and it's very exciting.

However -

YOU have no systems.

YOU are time poor.

YOU are 100% responsible and involved in everything.

YOUR finances are probably tight.

Then YOU reach a point when YOU want to take this "hobby" to a business.

To grow it to something that can give YOU financial rewards, financial freedom, more spare time and make the world a better place because of what YOU have to offer.

Maybe more fun too.

Does this sound like YOU?

Yes?

Then read on.

WHY DID WE CREATE THIS PROGRAM?

Our BLAST-OFF Program is for people like YOU wanting to take that next step.

For business owners that are starting out and are willing to invest their time, money, energy and sanity in building their business.

It's a mixture of personal and business coaching, accountability and of course marketing coaching.

Just like our other Products we tell YOU the KIND TRUTH.

Our BLAST-OFF Program is one-on-one and it's confidential.

Everything we do has marketing at its core and so should YOU. READ WHY.

WHO DID WE CREATE THIS PROGRAM FOR?

We created this Program for new businesses with some customers and some revenue.

Businesses with a product or service and some structure, for example domain name, website, email systems.

For business owners that are coachable and like one-on-one coaching sessions, training and support.

For business owners that can priotitise typically three (3) hours per week for at least (6) weeks.

For business owners that are able to hear the truth.

YOUR POTENTIAL RISKS

At the start of a new business it's easy to be filled with energy and excitement. It's a common mistake to believe that every potential customer views the world and YOUR Product the same as YOU do.

YOU are often supported by loved ones and friends who tell YOU basically what YOU want to hear.

So with enthusiasm YOU invest.

YOU invest time, money, energy and sanity. YOU spend time away from your loved ones and often put key assets like the family home at risk to get the funding YOU need.

The stakes are high.

WORSE THAN FAILURE

When most people think about failiing, they think about going broke and having to close the business and deal with creditors and debts.

But there is a worse type of failire.

It's a business that is barely profitable and just makes it for years. Decades even.

It sucks the life out of the owners and their families. They don't take holidays and they are practically working for nothing.

There's no value in the business for an exit and if they stop the stakes are high.

They would be better off getting a job as a payroll employee.

THE GOOD NEWS

The good news is that YOU have some customers and some revenue.

YOU have tried some things and can use those experiences (good or bad) as knowledge (data).

YOU have experience in selling and delivering YOUR Product and YOU maybe have a sense of a what an "ideal" customer looks like and conversely the customers and business YOU don't want to do.

All of this is very helpful in developing YOUR marketing plan.

With our assistance and guidance we will work on YOUR business together.

We will discuss, review and teach. If neccessary we will do for YOU for an additional fee.

With a little accountability thrown in.

We like to think of this Program as early stage marketing coaching.

We are on YOUR TEAM and will do our utmost to ensure YOU get an outcome.

OUTCOMES

In a Program like this, in fact like all our Coaching, the outcomes will vary.

It depends on YOU, YOUR goals and the current status of YOUR business.

There are some tangible outcomes however that all our Coaching deliver.

The expected outcomes are -

1.	Be clear on YOUR purpose and vision for YOUR life and YOUR business. Why are YOU doing this?
2.	Definition of YOUR TARGET MARKET. Who are YOUR customers?
3.	Identify and STOP doing things that are detrimental to YOUR business.
PLUS many other outcomes that we will uncover during our inital FREE CLARITY CALL.

THE KIND TRUTH

To be successful in business passion, enthusiasm and energy are not enough.

Success is a combination of skills, discipline, systems, capital, time, assets, knowledge and even a bit of luck.

Often YOU don't know YOUR own deficits or the extent of them.

A big part of our Program is being honest with YOU and asking YOU to be honest about YOURSELF.

We expect YOU to get an outcome and we can't do that unless there is an open and honest communication.

So we will tell YOU what we see and think to be KIND, even though it's uncomfortable and at times even painful.

I've been there too and it's part of personal and professional growth.

Our Program is completely confidential and we always tell THE KIND TRUTH.

There are various sources of statistics on the rate that new businesses fail.

On average the data looks like this -

Approximately 20% of all new businesses FAIL during the first two years of being open.

45% FAIL during the first five years,
and 65% FAIL during the first 10 years.

ONLY 25% OF NEW BUSINESSES MAKE IT TO 15 YEARS OR MORE.

You can argue the percentages but whatever the source, the odds of YOU succeeding are low!

SCARY LOW.

If YOU also considered the number of businesses thriving and providing their owners with more time, more freedom, more money and fun - the number is probably 1%.

Even scarier considering YOU probably have YOUR family home on the line as collateral and even scarier that YOU are sacrificing time with family and friends to pursue YOUR new venture.

Time YOU will never get back.

What WE know is that by starting with marketing as a primary focus for your business, your risks are lower and your chance of success much greater.

Don't make the same mistakes as myself and thousands of others and fail in the first couple of years.

Don't make the mistake of millions of others and have a business that is barely profitable and just limps along for years. Because that's even worse.

YOU can have a business that is thriving, connects with YOUR purpose, provides YOU with a great lifestyle and is FUN!

BE A ONE PERCENTER.

Together we will work on YOUR business every week from a marketing perspective and using our knowledge and experience.

  We will get to know YOU and YOUR business.

  We will drive you to really look hard at YOURSELF and YOUR business.

  We will review everything from a marketing perspective.

  YOU will get clear on YOUR PURPOSE.

  YOU will define YOUR TARGET MARKET.

  YOU will learn about the ONE PAGE MARKETING PLAN.

  YOU will have some quick wins.

  YOU will learn new supporting habits.

  YOU will identify things that are detrimental to YOUR goals.

  YOU will make decisions.

  YOU will think about systems.

  YOU will think about YOUR TEAM.

  YOU will have focus.

  YOU will save a lot of time.

  YOU will reduce risk and potentially a lot of stress.

  YOU will get clarity.

The format is weekly one-on-one coaching sessions, calls, training and support for a minimum of (6) weeks, to a maximum twelve (12) weeks.

During the Program YOU get UNLIMITED emails, text messages and short calls to keep YOU moving.

||GET STARTED for AUD$199.00* per week

 *Prices include Australian GST (if applicable)

PROGRAM GUARANTEES

If after the FIRST week of working together, YOU are not completely comfortable, ready or happy we will provide YOU with a full 100% money back refund.

YOU also get UNLIMITED emails, text messages and short calls during this Program.

QUALIFICATION

Not everyone is ready for this Program.

As a result we don't accept everyone that expresses an interest.

YOU will first complete a Purpose Exercise and a questionnaire and we will then have a conversation.

If we feel comfortable with each other and feel like we can work together, the first weekly fee is paid in advance and we get started.

ONE MORE THING-

On conclusion of our work together, if YOU are completely happy we will ask YOU to provide us with an email or recorded message about YOUR experience and our Products.
READ WHY we ask for this.

We also have a FREE CLARITY CALL available without any committments, to discuss this Program or your marketing challenges and ambitions.

COMMON QUESTIONS

1 WHAT IS THE PROGRAM STRUCTURE?

This weekly Program involves at least one (1) hourly sessions together per week, via phone or web.

The Program includes an initial questionairre and a purpose exercise, which will help us assess YOUR readiness for the Program.

The Program also includes YOUR activities in-between calls such as research, thinking time, conversations and review.

The entire Program is delivered online.

2 IS IT TOO EARLY TO START THIS PROGRAM?

If YOU don't have any revenue then YES. See our CLARITY PROGRAM FOR NEW VENTURES & START-UPS.

If YOU have some customers and some revenue, no matter how long YOU have been operating then, it's the right time.

The earlier YOU consider marketing in YOUR business plan the better.

The earlier YOU make changes in YOUR business the better.

3 DO I NEED A BUSINESS PLAN?

No but YOU do need a MARKETING PLAN - which we will show YOU how to create.

However if YOU do have a Business Plan that's fantastic! The more thinking and planning the better.

4 IS THERE A GUARANTEE?

If after the FIRST week of working together and YOU are not completely comfortable, ready or happy we will provide YOU with a full 100% money back refund.

Just like a fitness program what YOU get out depends what YOU put into it, YOUR history and where YOU are starting from.

5 WILL I GET VALUE FROM THIS?

The honest answer is "it depends".

It depends what YOU put into it and where YOU are in YOUR personal and professional development.

Will it result in increased revenue? - YES if YOU implement the required strategies and changes.

6 WHAT IS MY TIME COMMITTMENT?

Typically four (4) hours per week for at least (6) weeks for a maximum twelve (12) weeks.

The more time YOU invest during this period, the better YOUR result.

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