THE MARKETING ASSESSMENT
So often consultants ask you to take a leap of faith and trust them with a program based on simply a fee structure and a promise.
What we have learnt from nearly thirty (30) years of business consulting is that like with every other journey, you need a map and that map not only needs a clear destination but also the agreed parameters of getting there.
Parameters could be specific outcomes such as timeframes, budget and the people involved. Other parameters may include geography, third-parties or technology constraints. The list is potentially long and very specific to YOUR organisation and YOUR requirements.
The solution is our formalised "MARKETING ASSESSMENT" process.
This process is remote, fixed fee and becomes YOUR own asset on conclusion.
Through consultation and review it defines YOUR Goals, Objectives, Motivators and KPIs, for YOUR marketing plan.
It turns YOUR problem and our initial discussion into a Project that we can all agree on (consensus), work towards and measure.
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