Marketing for Allied Health

WHAT'S THE PROBLEM WITH PRINTED ADS?

Like many businesses YOUR printed advertisement is probably trying to sell YOUR product or service directly from the AD.

YOU are betting that readers will view YOUR AD and will be spurred into action to make contact with YOU and to buy.

In reality YOU are treating all prospects the same and spending a lot of money marketing to mostly uninterested prospects.

Unfortunately this is a really common mistake!

YOU are mostly wasting YOUR time and money.

WHAT IF THERE WAS A BETTER WAY?

What if YOU could sift, sort and screen YOUR prospective audience from YOUR AD and only engage with motivated and ready (or likely) to buy prospects?

What if YOU could increase the impact of your AD from 3% to 40%?

What if YOU could turn YOUR AD into a lead generation tool?

READ ON

HERE'S HOW

Rather than simply being a printed "business card", YOUR advertisement should offer some reason for the prospect to engage with YOU.

It's an opportunity to uncover those that are interested either now or at some time in the future.

It could be a free offer of some kind, exclusive information, a market report, a review or special guide.

There is a multitude of ways to do this and they will be specific to your business and your product.

MAKE SENSE?

THIS PROGRAM WILL HELP

Our PRINTED AD-BLASTER Progam will help you craft an AD that engages and allows your prospects to self-identify.

It's a specialized program for print advertisements only and involves us working with YOU and YOUR TEAM.

Together we will review YOUR business, YOUR goals and YOUR ambitions for YOUR printed AD campaign.

Together we will review what YOU have done to date and review what has worked.

We will then recommend changes to YOUR ADs. We will agree on at least two (2) new ADs so that A/B TESTS can be included.

NOTE: We don't do the actual ad graphic design. Our expertise is in the messaging, copy and strategy NOT design and layout.

HERE'S WHY THIS WORKS

At any given time (on average) about 3% of your audience is ready to buy.

This is the audience that YOUR current ad is trying to reach.

A further 7% are very open to buying and another 30% who are interested but not right now.

The next 30% are not interested and another 30% are not interested in your product even if it was free.

This last 60% are completely irrelevant to YOUR business at this time.

SEE THE GRAPH BELOW

YOUR CURRENT ADVERTISEMENT

YOUR NEXT ADVERTISEMENT

Combining the three (3) groups that are potential customers we get 40%.

Yes with a well thought out AD YOU could be targeting 40% of YOUR audience as opposed to only 3%!

YOU are also creating a lead generation system that will result in a steady stream of leads.

SEE THE GRAPH BELOW

THE MOST COMMON MISTAKE

If YOU are advertising to "get your name out there" YOU are using big business marketing tactics that are doomed to fail.

YOUR are throwing money away and there are much better ways to spend YOUR advertising budget.

The first step is to book a CLARITY CALL and to provide us with a copy of YOUR most recent ADs.

The purpose of the CLARITY CALL is to get to know each other and to determine if and how we can help.

Click on the link to learn more about YOUR first CLARITY CALL and how to prepare.

Our fee for this Program starts at AUD$499.00* and increases based on the number of ADs and complexity of YOUR business and goals.

After completing our CLARITY CALL we will be able to provide YOU with a firm price and more details on the activity.

A copy of YOUR ADs can be sent via post to -

ROKETING CO.

RE. AD-BLASTER

PO BOX 999

MOUNT ELIZA 3930

VICTORIA, AUSTRALIA

Or via email to -

hello@roketing.com.au

With the subject line to include "AD-BLASTER".

||GET STARTED from AUD$499.00*
||QUESTIONS

 *Prices include Australian GST (if applicable)

MORE GOOD NEWS

The other benefit from not trying to sell directly from YOUR AD is that YOUR prospects will see you as interested in building a relationship with YOUR customers and not simply desperate to make a sale.

YOUR prospects will see you as an educator, a subject matter expert and an authority on YOUR product or market.