Marketing for Allied Health

We could put all sorts of lengthy statements about our vision and mission here, but really what YOU want to know from this page and in fact our entire web site is -

"WHAT CAN WE DO FOR YOU?"

The answer is that we teach YOU and YOUR TEAM the master skill of marketing. We teach YOU how to grow YOUR business using the strategies and techniques from the  ONE PAGE MARKETING PLAN a book written by fellow Australian Allan Dib.

The truth is that YOU could have the best product or service in the world and unless people learn about it, no one will get to experience it and marketing is THE BEST WAY for people to learn about it.

We teach YOU because we believe that marketing is too important to outsource to a third party.

Before YOU say "I don't have the time" - as the business owner YOU personally may not perform all the marketing activities we teach, but YOU need to understand the thinking and principles behind it.

Our Products will require some YOU to invest time, money and energy so keep this in mind.

Our Products provide a structure and a process that thousands of businesses around the world have successfully implemented.

Our programs are direct, measurable and at times seem counterintuitive. We use some science, some technology and even some human psychology.

Most importantly we get YOU to think strategically about YOUR business and marketing.

THERE ARE FEW PROBLEMS IN YOUR BUSINESS THAT MORE MONEY WILL NOT SOLVE

One the common questions I get is "Why allied health? Why physiotherapy?".

Most people assume that I have a background in Physiotherapy actually. I don't. As you will read below my background is in technology.

The answer to this WHY is two fold.

Firstly if I am to share my Marketing SUPER SKILLS, which industry do I feel passionate about?

Which industry do I want to help grow and to have better outcomes?

Which industry do I believe that if it was to grow would make the world a better place?

The answer is Allied Health.

For my family and I, Allied Health is the first place we go. At any given time we all have up to twelve months of fortnightly appointments booked with our family chiropractors for example.

So Why Physiotherapy?

To answer the second question -

One of the key concepts we teach you is that of niching YOUR target market. In fact niching very narrow and very deep. I call the concept "Master Niche".

I applied the principles we teach without any bias and physiotherapy won.

We "all have a history" as they say and ours is in technology development.

Actually THIRTY (30) YEARS of technology under the name of ROK TECHNOLOGY.

ROKETING was borne out of our technology company that provides custom software solutions, internet related services, training and consulting.

Many of our technology products are relevant to Marketing and are available here.

Software development is still a big part of our overall business and we will be releasing a number of Marketing tools and products developed and owned by us.

Why is our history relevant to YOU?

As technology becomes more and more important in Marketing we can provide guidance, support and even solutions.

With authority.

WE ARE THE MARKETING COMPANY THAT DOES TECHNOLOGY.

In fact we are probably the only Marketing company that actually develops technology.

But what does that really mean?

We actually design the solutions, write the code and maintain, manage and support.

We don't simply outsource to another company and put our name on it which is very common.

Not only are our products high quality and innovative, but our new products will also have Marketing baked into the very core and every aspect of the solution.

Stay in touch via one of our Programs to be part of beta programs and early releases.

View our Technology Products HERE.

ROKETING is a marketing coaching and training company founded by me, Jason Tolley.

I have spent nearly thirty (30) years in a variety of businesses and it wasn't until a new invention of mine FLOPPED that I sought to learn everything I could about marketing.

Along came the ONE PAGE MARKETING PLAN book which made complete sense to me.

Marketing became my passion and has changed my life.

Every business venture or activity I now view with a MARKETING PERSPECTIVE.

I am a certified "1-Page Marketing Plan Professional" by Allan Dib and his company Successwise.

You can read more about my personal journey and some of the lessons I learnt HERE.